Zip Shares: 3 Reasons to Buy Today

Zip Co Ltd
(ASX: ZIP) shares are making significant upward moves today, drawing attention from investors. As of early afternoon trade on Tuesday, the buy now, pay later (BNPL) stock, which is part of the S&P/ASX 200 Index (ASX: XJO), was trading at $2.60 per share. This represents a healthy increase of 5.3% from its closing price of $2.47 yesterday. For perspective, the broader ASX 200 index has seen a more modest gain of 0.4% during the same period.

Looking at the longer term, Zip shares have demonstrated impressive performance over the past 12 months, with today’s gains contributing to a 17.7% increase. For more daring investors who recognised the opportunity and purchased shares when they hit a one-year closing low of $1.19 on April 7th last year, the returns have been even more substantial, standing at a remarkable 118.5%. This level of growth could have transformed an $8,000 investment into approximately $17,479.

Key Reasons for Optimism: Analyst Insights

According to Tony Paterno of Ord Minnett, the ASX 200 listed digital financial company is well-positioned for continued outperformance in the coming months. Paterno highlights three primary reasons for his positive outlook on Zip shares.

1. Strong First Quarter Performance in FY2026

Paterno points to the company’s first-quarter results for fiscal year 2026 as a significant positive. Zip’s operations span Australia, New Zealand, and the United States. In the US market, the BNPL platform provider experienced robust growth, with total transaction volume (TTV) surging by 47.2% and revenue climbing by 51.2%. This strong performance in a key market is a significant driver of investor confidence.

2. Upgraded Full-Year Outlook for Transaction Volume

The second compelling reason for Paterno’s buy recommendation is the company’s revised and optimistic full-year outlook for TTV growth. Building on the strong Q1 results, Zip’s management has elevated its TTV guidance for the US market. The projected TTV growth for the full year 2026 has been increased to “more than 40%,” a notable uplift from the previously guided 35%. This upward revision signals confidence from the company’s leadership in its continued expansion and market penetration.

3. Robust and Growing Profit Margins

The third factor supporting Paterno’s positive stance on Zip shares is the company’s strong and potentially expanding profit margins. The first quarter of FY2026 saw impressive margin performance across the board. Specifically, the operating margin reached 19.5%, exceeding the company’s full-year guidance range of 16% to 19% for FY2026. Historically, margins tend to be stronger in the second half of the financial year, suggesting further potential for improvement. This disciplined approach to cost management and operational efficiency is a key indicator of the company’s financial health and its ability to generate sustainable profits.

Recent Company Performance and Financials

The most recent price-sensitive news for Zip shares came with the release of its Q1 FY2026 results on October 20th. Beyond the impressive TTV and revenue growth highlighted by Paterno, the company also reported record cash earnings before taxes, depreciation, and amortisation (EBTDA). This figure reached $62.8 million, marking a substantial year-on-year increase of 98.1%.

Cynthia Scott, speaking on behalf of Zip, commented on these record quarterly earnings, attributing them to robust unit economics, significant operating leverage, and disciplined execution. These factors collectively drove the considerable increase in the operating margin to 19.5%. This strong financial performance underscores the company’s effective strategy and operational capabilities.

Considering Your Investment

For investors contemplating an investment in Zip Co, it’s always prudent to conduct thorough research and consider various expert opinions. While Zip is demonstrating strong growth and positive analyst sentiment, the investment landscape is dynamic. It’s advisable to assess your personal financial goals and risk tolerance before making any investment decisions.