Introduction to the New Admission Fee for the Twelve Apostles
The Victorian government is set to announce new plans that will introduce an admission fee for visitors to one of Australia’s most famous natural attractions, the Twelve Apostles. This decision aims to address several key issues, including managing tourist numbers, protecting the coastline, and supporting local economies along the Great Ocean Road.
The Vision Behind the Fee
Premier Jacinta Allan will unveil these plans on Monday, marking a significant shift in how the region manages its tourism. The proposed fee is intended to help better manage the large number of visitors who come to see the iconic limestone stacks. The Great Ocean Road, which sees 6.8 million visitors annually, is a major draw for both domestic and international tourists.
Exemptions and Implementation Details
Importantly, locals and members of the Eastern Maar Indigenous community will be exempt from the new entry fee. While the exact amount of the fee has not been finalized, it will be determined through consultation with local councils, traditional owners, and businesses. The fee is expected to take effect later this year, coinciding with the opening of a new $126 million visitor centre.
Managing Visitor Numbers
To ensure a more controlled flow of tourists, a new booking system will also be introduced. This system will help manage visitor numbers and parking during peak times, making the experience more enjoyable for everyone.
Collaboration and Support
This decision follows a collaborative effort between Great Ocean Road Regional Tourism and Corangamite Shire Council, who had previously advocated for a user-pays model. Environment Minister Steve Dimopoulos emphasized the importance of this initiative, stating, “It’s only fair that visitors to the region pay a small fee to visit this world-class destination so that we can.”
Investment in the Future
The fee is expected to support the Great Ocean Road Parks and Coastal Authority, which will use the funds to upgrade beach access, improve visitor facilities, and maintain historic landmarks. This investment aims to ensure that the region remains a sustainable and attractive destination for future generations.
Challenges and Controversies
Despite the potential benefits, the decision has sparked mixed reactions among Australians. Some have expressed disappointment, arguing that the fee and booking system may deter people from visiting the natural wonders of the area. One individual commented, “Disappointing from the government – fees and a booking system. This just stops people from being able to see our natural wonders.”


Public Reaction and Concerns
Jacqui Felgate, a 3AW host who grew up in the region, described the move as “utterly appalling.” However, some local representatives, like state MP Richard Riordan, support the idea. He highlighted the need for better infrastructure, noting, “This government has managed to find some $130m to build a new toilet block complex at the famed visitor centre but has failed to put a wastewater management plan in place.”
Aligning with Other Iconic Destinations
The introduction of an entry fee aligns the Twelve Apostles with other renowned Australian destinations such as Uluru-Kata Tjuta National Park, Kosciuszko National Park, and Wineglass Bay Lookout. These locations have successfully implemented similar models to manage tourism sustainably.

Conclusion
As the Victorian government moves forward with these plans, the focus remains on balancing tourism growth with environmental protection and community needs. The success of this initiative will depend on effective implementation, ongoing dialogue with stakeholders, and a commitment to preserving the unique beauty of the Great Ocean Road for years to come.







