IKEA’s New Kids’ Range: We’re Obsessed!

IKEA’s GREJSIMOJS Collection: Bringing Playful Joy to Australian Homes

IKEA has unveiled a vibrant new collection designed to inject a serious dose of fun into children’s rooms and family spaces across Australia. Dubbed GREJSIMOJS (pronounced “grey-jee-moy-jss”), this 29-piece range is a kaleidoscope of bold colours, whimsical shapes, and designs that promise to be an instant mood booster. From toys and lighting to décor, textiles, and storage, each item is infused with a playful spirit, transforming everyday living areas into engaging playgrounds rather than off-limits zones.

The GREJSIMOJS collection is a direct response to insights gleaned from IKEA’s latest Play Report. This research underscores a growing understanding among families that play isn’t just a frivolous pastime, but a fundamental component of childhood development. The report highlights a significant trend, with 21% of parents reporting they are dedicating more time to playing with their children compared to just a few years ago. Furthermore, a substantial 54% of parents express a desire to increase their playtime even further, signalling a deep-seated need for more interactive and joyful family experiences.

Play Meets Purpose: Designed for Little Ones and the Young at Heart

Nicole Tabone, Range Leader for Children’s IKEA in Australia, enthusiastically explains the vision behind GREJSIMOJS. “Our aim is to infuse everyday life for children and families with joy and playfulness,” she states. “These toys are crafted to foster competition, spark creativity, and encourage active play. They are not only fantastic toys but also serve as beautiful decorative pieces!”

The GREJSIMOJS range has been meticulously developed for children aged from 12 months up to six years and beyond. Every product undergoes rigorous testing to ensure it meets stringent, age-specific safety requirements. “This collection is designed with children in mind, and also for everyone who still possesses a childlike spirit,” Tabone adds.

In the GREJSIMOJS collection, play is not an afterthought; it’s intricately woven into the fabric of each design. A seemingly simple patterned rug can instantly transform into a launchpad for a safari adventure. A bedside lamp can morph into a gentle creature keeping a watchful eye over slumbering children. Storage solutions are reimagined as smiling monsters, charming cats, and mischievous mice, turning the often-dreaded task of tidying up into an enjoyable part of the play experience.

Our Top Picks from the IKEA GREJSIMOJS Range

Here are some of the standout pieces from the GREJSIMOJS collection that are sure to delight both children and parents:

• GREJSIMOJS Storage with Lid, Cat-Shaped (Orange/White)
  This charming cat-shaped container is a practical and adorable solution for stashing away small essentials like keys, chargers, and pens. Crafted from durable plastic, it boasts a commitment to sustainability with at least 50% recycled content.

• GREJSIMOJS Cover for Children’s Chair / Faux Fur (Pink/Blue)
  Give IKEA’s iconic MAMMUT chair a luxurious and cosy makeover with this plush faux fur cover. Made from 90% recycled polyester, it’s not only incredibly soft but also removable and machine washable, making it perfect for those inevitable spills and ready for endless snuggles.
  

• GREJSIMOJS Pouffe with Storage (Yellow)
  This delightful monster-themed pouffe is a triple threat: it provides a fun seating option for kids, a comfortable footrest for grown-ups, and a generous hidden space for storing toys. The clever design allows you to twist the feet, effortlessly transitioning the pouffe from a playful kid-zone centrepiece to a stylish addition to your living room.
  

• GREJSIMOJS Clothes Stand (125cm)
  Standing at an ideal height for little ones, this whimsical cactus-shaped clothes stand encourages independence by making it easy for children to hang their own clothes and accessories. It’s a practical and visually appealing addition to any child’s room.
  

• GREJSIMOJS LED Decoration Lighting, Floor (Giraffe/Yellow, Battery-Operated)
  This adorable giraffe floor lamp brings a playful vibe to any room during the day and provides a soft, comforting glow for storytime at night. Its gently bent neck and adjustable head allow for the perfect lighting angle, creating a magical atmosphere.
  

• GREJSIMOJS Children’s Stool (Moose Shaped)
  This charming moose-shaped stool, constructed from smoothly curved bentwood, is more than just a place to sit. It’s a versatile piece perfect for playtime, drawing, or simply adding a fun, decorative touch to a bedroom or living area.
  

The GREJSIMOJS collection from IKEA is a testament to the power of play in enriching family life. It’s a range that celebrates imagination, encourages interaction, and brings a burst of colour and joy into the heart of the home.