Why Aussies queue for hours at tiny Singapore bakery: ‘It’s worth it’

The Rise of Sundays Bondi: Sydney’s New Foodie Obsession

In the heart of Bondi, a new culinary phenomenon has taken hold, capturing the attention of locals, influencers, and tourists alike. It’s not about croissants or doughnuts anymore—instead, it’s the cinnamon scrolls from Sundays Bondi that have become the talk of the town. Located at 211 Bondi Road, this tiny bakery has quickly risen to fame for its delectable treats and Instagram-worthy matcha drinks.

A Must-Try Treat

The demand for these cinnamon scrolls is so high that lines often snake down Bondi Road every weekend. Customers have shared their experiences of waiting in long queues, but many say it’s worth it. One customer described the experience as “totally worth the hype.” The aroma of freshly baked scrolls and warm cinnamon fills the air, making the wait more bearable.

Another customer mentioned, “The scrolls were soft, fragrant, moist, and still warm inside when I had them.” This sentiment is echoed by others who return multiple times, even after the scrolls have sold out, just for the matcha drinks.

The Story Behind the Success

The success of Sundays Bondi is largely attributed to its young owner, Laetitia, who turned her passion for baking into a thriving business. After graduating with a psychology degree and working in corporate, she took a different path when her DJ equipment was stolen. She then decided to pursue her childhood dream of opening a bakery.

Laetitia spent months testing recipes, planning, and indulging in her love for matcha. Her efforts paid off, and today, Sundays Bondi is known for having the ‘best scrolls’ in Sydney. The menu features classic cinnamon scrolls with cream cheese, as well as indulgent versions like Kinder Bueno and Biscoff.

Each month, the bakery introduces a special flavor to keep customers coming back. July featured pistachio tiramisu, August brought Nutella peanut butter, and September saw lemon cheesecake. This month, the highlight is the banoffee pecan scroll, topped with toffee, caramel cream, caramelised banana, and roasted pecans.

More Than Just Scrolls

While the scrolls are the star attraction, the drinks at Sundays Bondi are equally impressive. Matcha lattes have been reimagined in creative forms such as the ‘coconut matcha cloud’ and a Kinder Bueno matcha that fans claim is unlike anything else in Sydney.

Online reviews are glowing, with one fan gushing, “So trendy – the best thing of the season.” Another declared, “Long live the best scroll in Sydney,” while another said, “I’ve already been but I’m making a return this weekend.”

Limited Availability Adds to the Appeal

The bakery is only open from Thursdays to Sundays, from 9am until 2pm, which adds to its cult-like appeal. Stock sells out quickly, and lines form long before the doors open. Locals, influencers, and tourists all scramble to secure a box of the delicious treats.

With Bondi already known as the home of wellness culture, Sundays Bondi has tapped into the sweet spot: indulgence that feels like self-care. In a city obsessed with ‘hot girl walks’ and matcha lattes, it looks like the humble cinnamon scroll has just become the most fashionable pastry upgrade of the year.